ABOUT US
MISSION STATEMENT
Jojo's Outstanding Jojoba Oil (JOJOs) is a social enterprise that aims to reach individuals who have natural hair and feel that they are systemically disenfranchised by the current state of the natural hair care market. We are ending natural hair discrimination, defeating the stigma surrounding natural hair, and simultaneously promoting ingredient safety through the three core pillars of Education, Advocacy, and the sale of our all-natural hair products for all natural hair types using all-natural ingredients!
VISION STATEMENT
We aim to disrupt the beauty industry with improved standards for product quality and increased accountability. This isn’t just clean beauty, it’s green beauty.
VALUES STATEMENT
JOJO’s values transparency in the production and sale of cosmetic and beauty products. We uphold the principle of populism in that we strive to appeal to ordinary people who feel that their concerns are disregarded by established beauty brands.
Photo Gallery
Adinkra Symbols
The following Adinkra symbols are recurring themes in our branding. Adinkra symbols are cultural images originating from West Africa used to symbolize proverbs, historical events, and certain attributes associated with the shape or object.
Here are a few symbols that resonate with JOJO's mission and message.
Sankofa
"Go Back And Get It"
In the context of our brand, Sankofa represents our aim to empower individuals to return to their roots and embrace their natural hair. In addition, we implore you to invest in trusted ingredients you can feel good about, like jojoba oil and shea butter which have been used by our ancestors for centuries.
Gye Nyame
"Except God"
In the context of our brand, this symbol represents the belief in God as we empower you to love your God-given kinks and curls!
Duafe
"Comb"
In the context of our brand, this symbol adheres to its original definition of beauty, femininity, and hygiene.
Afro
This is not an Adinkra symbol, but an important symbol nonetheless. It represents our niche and our commitment to representation in advertising.
Find out more at www.adinkra.org